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Lesson Plan: Elect Me! Creating a Campaign Platform and Advertisement
 

Subjects: Civics, US Government, US History

Grade Level(s): 8-12

Time Frame [Based on 50-minute periods (e.g., 4, 50-minute periods)]: 2 or more, 50-minute periods

Objectives [What the student should know and be able to do at the end of the lesson]:

1.0 Overall: Students will be a candidate for an election as a United States Representative or Senator in the upcoming election.  They will need to decide with party fits their political views best, plan, and present a 3-5 minute campaign commercial about them as a candidate, their platform, and why the voters should vote for them.

Bloom’s Taxonomy: CongressLink lesson plans are built around Bloom's taxonomy. The purpose of the taxonomy is to provide a coherent format for lessons and to make it easier for teachers to design them according to CongressLink's standards. If you are preparing a lesson, be sure to read the detailed information about the taxonomy -- it will be a big help.

2.0 Knowledge: Students will research and identify the major platforms of the Democratic and Republican Parties. 

3.0 Understanding: Students will investigate qualifications and major issues of interest for political officeholders on the local, state, and federal level.

4.0 Application: Students will create a 3-5 minute campaign commercial using at least two different types of propaganda techniques in their presentations.

5.0 Analysis: Students will analyze the effectiveness of different types of propaganda.

6.0 Synthesis: Students will incorporate technology into their presentation.

7.0 Evaluation: The students’ campaigns will be recorded or presented live in class for evaluation by their peers.

Procedure/Sequence

This lesson is done as individual student projects:

Step 1: Hold a classroom discussion about the major points of the platform of the Democratic and Republican Parties. 

Step  2: Ask students to research a political office they would like to hold. 

Step 3: Once the students determine the office they would like to hold, have them brainstorm three to five possible issues that would be concerns for the electors.

Step 4: Expose students to different propaganda techniques.  Have them create a 3-5 minute campaign commercial using at least two different types of propaganda techniques in their presentations.

Questions students should be able to answer prior to creating their campaign commercials: 

  1. Which office are they running for and why?
  2. Which party fits their political views the best?
  3. Which platform and plank?
  4. Why are they better than other candidates?
  5. Which area of voters are they appealing to?
  6. How are they going to attract the voters’ attention?
  7. Which propaganda method will they use and why?

Step 5: The students’ campaign commercials will be recorded or presented live to the class for evaluation by their peers.

Materials

Computer
TV with a DVD player
Video recorder

National Standards [based on National Standards for Civics and Government, Center for Civic Education, 1994. Citation based on section, subsection, standard of the document]:

2C- What is American political culture?
3E- How does the American political system provide for choice and opportunities for participation?
5C- What are the responsibilities of citizens?
5E- How can citizens take part in civic life?

Rubric: See: http://www.congresslink.org/rubric/pdf

NOTE: A similar project may be done with the different types of government.  Instead of doing this lesson as an individual project, put the students in groups of three.  Give them a type of government and have them research the government.  Student groups will make a presentation on why the rest of the class should choose their government over the other types presented to the class.

Author(s):
Jan Loyd
Cabot Junior High South
Cabot, AR


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